Bonmarché, the value clothes retailer, has launched paid-for gaming on its website as way of adding “fun” to its online site.
A spokesman says Bonmarché Games has been introduced after customer feedback showed shoppers missed a free game called Bongo Bingo, scrapped during a recent website redesign.
Customers can now play bingo, slot machines and casino games such as The Price is Right Bingo and Deal or No Deal Slots on the site powered by jackpotjoy.com. The site is provided by online gaming company Mice & Dice and is believed to be the first Web partnership between a high street retailer and a gaming company. It will be operated on a revenue sharing basis and promoted in-store.
This initiative from Bonmarché comes a week before it launches the Bonus Club Benefits Book, a booklet that provides discounts on third-party goods and services.