Kia has put its multi-million pound global media planning and buying account up for pitch. The pitch encompasses all of the car brand’s corporate campaigns that are planned from its Koran headquarters.
Vizeum handles Kia’s media for its corporate activity in the UK and several other European markets. However, the car brand’s local market media planning and buying, handled by OMD across Europe, is not part of the review. OMD-owned agency M2M handles the £20m UK account.
Kia is also reviewing its global direct mail accounts and has approached several shops in the UK and overseas.