Market research viewpoints October 2007

Insights from leading experts on market research. Marketing Week presents eight viewpoint by some of the industry’s most experienced actor.

Simon Lidington: The Market Research Society
The development of complex consumer insight tools has left many market research teams isolated and disconnected

Charlotte Cornish: FDS International
Despite all the talk within the industry about engaging respondents in the research industry, is anyone really ‘walking the walk’?

Ronnie McBryde and Anthony Tasgal: Mintel
In the Wiki World we now live in, traditional market research methods are not the only way to generate and share meaning

Jeremy Brown: Sense Worldwide
Having experimented with social networking sites, brands are developing co-created networks to interact with consumers

Pete Cape: Survey Sampling International
With response rates diminishing, what can market researchers do to entice people to get involved when the old ways don’t work?

Lee Powney and Frank Smadja: Toluna
The benefits of Web 2.0 for online panellists and the importance of the panel community for the creation of their own research

Rosemary Bayman: TNS
Customer service has its roots in the fabric of a company, so we must dig deep when things go wrong – and be prepared to act

Dr Andy Brown: YouGov
The war for talent and the battle to keep staff training up to date are two of the greatest challenges facing market research

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