Virgin Radio is launching an online and outdoor campaign to support its “Bank It Or Bust” promotion, which will offer listeners the chance to win a £50,000 prize.
The outdoor campaign, created by ThinkFarm and placed through Primesight, will feature Christian O’Connell and the strapline “Got the Nerve?” Online activity will target families using entertainment sites to drive traffic to the Virgin Radio site.
The six-figure advertising push is set to run from October 22, while the competition will run from October 29 to November 12.
It will run across the station’s morning shows including Christian O’Connell’s breakfast show and Russ William’s mid-morning show. Listeners can pre-register to play the game on the website, as well as play it online with a bespoke simulation version. Other prizes include family skiing holidays and trips to Lapland with holiday provider Crystal Ski.