UniCredit reviews 35m ad business

UniCredit Group, the pan-European financial services organisation, is reviewing its £35m advertising business.

The company is understood to be in talks with a number of agencies and networks in London and across Europe about handling the business, which will focus on its corporate advertising.

It is thought the account will consolidate advertising business across its European network.

UniCredit is one of Eur-ope’s largest banking and financial services organisations with 9,000 branches in 23 countries. Its international network operates in 50 countries worldwide.

The Milan-based bank does not have a significant UK presence. Its core areas of operation are Italy, Austria and southern Germany and it also has substantial operations in central and eastern Europe. UniCredit offers asset management, life insurance and leasing services.

It is the largest bank in Austria with an 18% share of the market, and second largest in Italy and Germany. The group also has large investment banking divisions in Munich and Frankfurt. Following a series of mergers UniCredit is now the second biggest European bank by market value, after HSBC.

Its acquisition of German HVB was one of the largest cross-border banking deals in Europe and fits into its expansion plans.

UniCredit was formed from the mergers of seven Italian banks, some of which had roots in Renaissance-era lenders.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here