Viral campaign sets out to punish Brown

Prime Minister Gordon Brown is to take another bashing – this time as part of a viral campaign for lobby group Our Say as it looks to attract support and boost awareness of its activities among young voters.

Our Say lobbies the Government and says it is a campaign to “revitalise democracy and make politics work for young people”. Our Say chairman Saira Khan says the push aims to attract disenfranchised young voters who have lost faith in politics, and encourage them to sign its petition for a “direct democracy” that would see local and national referenda on issues that concern voters directly.

Khan says: “While this targets Brown, it is really about all politicians, very few of whom understand young voters, and what they do about issues that concern them. It’s a prod to say, ‘You broke promises’ and to engage young people. We are targeting a younger audience, as everyone has a right to have their say.”

The viral push, created by The Other agency, uses an online game, called Punish the PM and hosted at punishthepm.co.uk, which asks users to “punish” the Prime Minister. It is being seeded online in a bid to spread the group’s message virally.

Brown is seen spinning on a wheel with various bottles which are labelled, for instance, “tax” or “crime”. Users are encouraged to throw stones at him, to get back at him for his various policies and broken promises.

For instance, when users hit a bottle called “Tube”, Gordon Brown is seen having to travel in unbearable conditions on the London Underground enduring various traumas.

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