C4 signs download deal with Desperate Housewives maker

Channel 4 has signed a deal to stream ad-funded shows from US programme maker ABC Studios free of charge on its on-demand channel 4oD. The partnership begins with tonight’s (Friday’s) episode of Ugly Betty and will include all of its series, including Desperate Housewives and Brothers & Sisters.

Programmes can be downloaded for up to 30 days after broadcast and will include multiple adverts and sponsorship packages. It is the first time The Walt Disney Company-owned ABC International Television has made its programmes free-on-demand in Europe.

Senior vice-president of sales at Disney-ABC International Television Jim Brehm says: “We’re committed to working with partners who have strong brands in the digital space, like Channel 4, to enhance consumers’ viewing experience of our content, and expand its distribution.”

Programmes that are more than 30 days old will still be available on a pay-per-view basis on 4oD. Channel 4 launched the service in December and was the first UK broadcaster to make all its home-grown programming available on-demand.

Latest from Marketing Week

The Insight Show partners with networking forum AURA

Insight Show

The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here