IPC buys trustedreviews.com in digital expansion

IPC Media has acquired product review website www.trustedreviews.com in a bid to extend its digital footprint. The website includes expert reviews available free to consumers.

The in-depth reviews across 19 product categories include digital cameras, television, mobile phones, MP3 players and camcorders. It also includes price and specification comparison facilities and consumer forums.

IPC Inspire managing director Paul Williams says: “IPC’s strategic focus is to extend our digital footprint – and TrustedReviews is an excellent fit with our established technology brands and upscale men’s interest portfolio. It leverages our strong brand equity and content in markets in the online space. Our business is all about great content, and that’s at the heart of TrustedReviews.

“The UK is worth £28bn in consumer electronic sales, with home broadband penetration driving consumers online both to source objective expert information and make purchases. TrustedReviews provides a truly end-to-end service – from news and reviews to price and specification comparison and click through to buy.”

TrustedReviews managing director Hugh Chappell will stay until the end of the year to integrate the brand into the Inspire portfolio. The rest of the eight-strong team will remain with TrustedReviews, reporting into IPC general manager Niall Clarkson.

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