The Sun, the UK’s biggest national newspaper, has launched a specialist internet address created for mobile phones. The News International-owned tabloid says it is the first UK national newspaper to launch a dotMobi.
Readers accessing thesun.mobi will have free access to the top 10 online stories for news, sport, Bizarre and Sun Woman across the newspaper. Other content available for download include videos, ringtones and videos, like The Sun Virals, along with alert services.
Andrew Bagguley, head of mobile strategy at News Group Newspapers, says: “There are more than 8 million consumers of mobile news and information services in the UK in any given month, and The Sun is keen to get a head start in extending its brand into the mobile space and reaching new audiences.”
Readers can either type thesun.mobi into their phone’s browser to access the site or text SUN to 85080 to receive a link to the site.