Interactive Viewpoints October 2007
ONLINE SHOULD BE INTEGRAL PART OF MIX :
There can be few in the industry who would disagree that the internet has revolutionised modern marketing. A seismic shift has taken place, with the power unequivocally driven by consumers with Web 2.0 technologies, from blogs to social networks, pushing that change onwards at a relentless pace.
Nathalie Kilby,
Associate Editor, Marketing Week
Insights from leading experts on interactive markerting. Marketing Week presents eight viewpoint by some of the industry’s most experienced actors.
Search Advertising: In search of an edge
Advertising Campaigns: A place in history
Digital Communication: More response-ability
Consumer Research: Searching Targets
Online Behaviour: Study decisions not sites
Affiliate Marketing: Amateurs’ dramatic change
Mobile Marketing: Maximum Mobility
Search Results: Brands in the blender
