Magners steals the show at MW awards

Magners Irish Cider, owned by C&C, is the Grand Prix winner of this year’s Marketing Week Effectiveness Awards.

The brand, which took the UK market by storm last year, has stolen the show, winning three other top awards. It is winner of the Fmcg Food and Drink category and has scooped the Campaign of the Year award for its advertising created by agency Young Euro RSCG Dublin.

At the same time, Magners marketing director Maurice Breen, who masterminded the brand’s innovative “pint-over-ice” strategy, has been selected for the coveted Marketer of the Year award.

Other winners include James Murdoch, chief executive of BSkyB, who takes the Chief Executive of the Year award for championing marketing. RKCR is agency of the year, while Marks & Spencer has won Green Campaign of the Year for Look Behind the Label. Walkers Baked crisps is New Product of the Year.

Historic Scotland scoops the Phoenix Prize for resurrected brands, products and services. Magic 105.4 has won the Media Owner category; Skins, the innovative Channel Four youth programme, wins Best Use of Media, with a campaign by agency 4Creative; AA Roadside Assistance takes the Business, Services and Utilities prize; and T-Mobile’s Flext wins the Technology and Telecoms award.

Additionally, Waitrose, owned by John Lewis Partnership, takes the Retail prize; Eurostar is the Leisure and Travel winner, thanks to its Quest promotion; Barclays’ iShares takes the Financial Services prize; and the Metropolitan Police Service has won the Charities and Public Sector award with its Trident campaign, devised by Miles Calcraft Briginshaw Duffy.