DHC skincare reviews its roster ahead of UK launch

Japanese skincare brand DHC is reviewing its advertising and media planning and buying agencies ahead of a multimillion pound launch in the UK.

The skincare brand is understood to be in talks with a number of media and advertising agencies about the account, believed to be worth about £5m.

DHC is the largest direct mail and internet skincare brand in Japan and is on sale in the US. It also sells health food supplements and vitamins and lingerie and has a number of flagship hotels, spas and salons.

The brand was establish-ed in 1972 as the Daigaku Honyaku Centre Corporation translation centre. It later ventured into education and publishing then cosmetics.

Its flagship brand is “Virgin Olive Oil” and it sells products based on the natural benefits of olive oil. It is hoping to tap into the growing trend for cosmetics and skincare products using natural ingredients without “unneccessary” colouring agents or irritating fragrances.

The company is understood to be planning a 2008 launch of a website and standalone catalogue, supported by a through-the-line media campaign.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here