Lastminute.com refuses to do business with Ryanair

Lastminute.com has stopped selling Ryanair flights on its website following an Advertising Standards Authority (ASA) adjudication banning Ryanair from running an advertising campaign claiming the online ticket agent was ripping off its customers.

Lastminute.com complained to the ASA after the low-cost carrier ran ads in the national press with the strapline: “Robbed by lastminute.com?” with an illustration of a burglar. It maintained the ticket agent charged 100% more for Ryanair tickets than the airline itself (MW last week).

The ASA upheld the complaint and ruled that Ryanair had “unfairly discredited” the agent and that the airline’s advertising was misleading. Lastminute.com has now ceased to sell Ryanair flight tickets, saying it made the decision following Ryanair’s ad and its complaint to the ASA.

Ryanair head of communications Peter Sherrard says the airline stands by its original claim and has a duty to protect its consumers’ rights by keeping its prices as low as possible. He says: “This type of middleman takes our flights and sell them to third parties with additional charges. We feel strongly that this should not happen.”

He adds: “We pay absolutely no attention to anything the ASA says. It won’t stop us from exposing any red tape which is holding us back from maintaining low prices for our customers.”

ASA spokesman Matt Wilson says the regulating body will not take any further action against Ryanair and that its ruling is proportionate to the misdemeanor. He adds: “Even if Ryanair does not care what we say, it still has to adhere to the ruling.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here