It goes without saying that the team at Marketing Week are a talented bunch, but that’s not just limited to hunting down cutting-edge stories from the world of marketing.
To demonstrate their versatility, features editor Robert Lester and deputy features editor Catherine Turner volunteered to take part in the Living Dirty Dance Off, an event to celebrate the TV channel’s danced-based reality programme Dirty Dancing: The Time Of Your Life.
After a run-through in a temporarily cleared area of the office, much to the amusement of everyone present, Rob and Cat set off for the Cobden Club in Westbourne Park last Thursday to strut their stuff for 60 seconds in front of a panel of judges, including a choreographer and head honchos from IDS and Virgin – plus a capacity crowd made up largely of agency employees not scared to boo as soon as they saw journalists take to the stage, despite the enthusiastic and cacophonous support from the magazine’s own contingent.
Unfortunately, Marketing Week‘s answers to Patrick Swayze and Jennifer Grey went out in the first round with six of the other couples. They could then relax, take advantage of the food and drink and join the audience in laughing at the remaining teams.