MySpace is teaming up with HarperCollins to publish a book on the environment for teenagers. “MySpace/Our Planet: Change Is Possible” will be the first branded book from the online social network.
The book will provide facts, tips and practical suggestions for teens looking to become active promoters of environmental causes. It will be released in March next year in the lead-up to Earth Day on April 22.
MySpace users can submit ideas for the book at www.myspace.com/ourplanet and those who make it in will be credited by their MySpace username and location. Topics will include travel, entertainment, health and money.
The OurPlanet community on MySpace has 130,000 members and is part of the MySpace Impact Channel, which helps connect users to politicians, non-profit and civic organisations.
HarperCollins is also launching a community site called Authonomy.com to mirror the music industry’s success at using social networking sites to discover new talent (MW October 11).