MySpace and HarperCollins to launch environmental awareness book

MySpace is teaming up with HarperCollins to publish a book on the environment for teenagers. “MySpace/Our Planet: Change Is Possible” will be the first branded book from the online social network.

The book will provide facts, tips and practical suggestions for teens looking to become active promoters of environmental causes. It will be released in March next year in the lead-up to Earth Day on April 22.

MySpace users can submit ideas for the book at www.myspace.com/ourplanet and those who make it in will be credited by their MySpace username and location. Topics will include travel, entertainment, health and money.

The OurPlanet community on MySpace has 130,000 members and is part of the MySpace Impact Channel, which helps connect users to politicians, non-profit and civic organisations.

HarperCollins is also launching a community site called Authonomy.com to mirror the music industry’s success at using social networking sites to discover new talent (MW October 11).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here