New campaign: Eon launches Easygreen ahead of ditching Powergen brand

Eon, the German utility company, which is gearing up to ditch its Powergen brand in December, is rolling out an ad campaign this week to promote its new green energy product for businesses, called EasyGreen.

The integrated national campaign, created by TBWA/ London and sister agency Tequila/London, will cover television, press, posters, direct mail and online. Media planning and buying for the campaign is through Initiative.

The campaign features wild animals to communicate the utility provider’s key message of “letting the power of nature into your business”.

Two 30-second TV executions show various business environments where wild animals are seen in and around offices, warehouses and in shopfloor settings. Giraffes are seen roaming through a warehouse, a beaver takes a drink from a water fountain, zebras cavort in a café area and kangaroos bound across the office floor.

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