Disney launches pre-school ‘plus’ channel

Disney Channel is launching a new pre-school channel, Playhouse Disney +, from October 30. The channel will be broadcast to Sky customers and runs alongside sister channel Playhouse Disney as “plus channel” or “a staggercast”.

Airing Playhouse Disney programmes 25 minutes later on Playhouse Disney + is aimed to cater for pre-school children who enjoy repetition.

The channels will be available to Sky customers as part of the Kids Mix children’s programming.

Disney Channel is also launching a new series for pre-schoolers. Bunnytown is a humorous puppet variety show, produced at Elstree Studios. The series’ producers include several members who worked on The Muppet Show and Sesame Street.

Bunnytown premieres on Playhouse Disney at November 3 and the series will be broadcast internationally throughout 2008.