Lastminute.com has kicked off the search for a new UK marketing director just weeks after it revealed plans to make redundancies in its marketing team. It is understood that the appointment will replace interim marketing director Alistair Daly, who is leaving the company.
The change comes as the travel and leisure website restructures its five key marketing disciplines into “vertical” departments working alongside the local marketing teams. It is also increasing its media spend and is planning to revamp its website.
Its agencies Manning Gottlieb OMD and Farm will not be affected by the restructure.
Last week, Lastminute stopped selling Ryanair flights on its website following an Advertising Standards Authority (ASA) adjudication banning the airline from running an ad campaign claiming the ticket agent was ripping off its customers (MW October 24).