Google launches carbon calculator in the UK

Google%20LogoGoogle has launched a new green initiative that aims to help people calculate, track and reduce their carbon footprint and compare it to other parts of the country. The Google Carbon Calculator launches today.

The service aims to help people to develop a personalised action plan to reduce their carbon footprint, which will be recorded on the Google UK Carbon Footprint Map.

A Carbon Footprint tab can be added to users’s iGoogle homepage and will also offer up to date information on climate change, including a new feed, user generated content from BSkyB and discussions groups. The map will be updated with statistics about how many people are taking part and the total carbon saved.

Ed Parsons, Geospatial technologist at Google, says: “We want to help people find the information they are looking for as quickly as possible and that’s why we have launched this project. People in the UK can find out their carbon footprint and what they can do to reduce it.”

Google worked with the Government and a range organisations and companies including the Energy Savings Trust, Act on Co2 and BSkyB to develop the scheme.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here