HMV is reinventing itself offline, this month opening its first dedicated gaming zone, while an outlet in Dudley sees it trial a range of digital concepts. the music retailer has also recently revamped and extended its online offer and its site shows how e-commerce can be compelling and satisfying to use. HMV meets the needs […]
They’ve sold us the mother of all scare stories in ‘global warming’, so why can’t they see we’ve lost our appetite for buying into more of the same?
The DM industry has developed a vast array of tools to target consumers, but whick work best? David Reed learns of a way to bridge the gap between individual data sets and geodemographics
Liverpool’s Capital of Culture status will put it on the marketing map, enabling regional agencies to seduce business away from London, but the key is to sustain that beyond 2008, says Ed Drayton
Brand sense is something the major religions have got firmly under their belts, but what about the non-religious? Rita Clifton looks at branding the ‘godless’
The advance of digial technologies has handed the US’s already booming outdoor advertising sector a kaleidoscope of possibilities
To lose one group chief executive may be considered a misfortune, but to lose three in one year, as Publicis Groupe has done, looks like a management fiasco. Let’s not waste too much time on whether Lee Daley’s original appointment was a good or bad call by Saatchi & Saatchi high command, and confine ourselves […]
Before moving from their office in Putney, staff at Meteorite held a final, low-key social event: a booze-fulled sock monkey competition. Staff were provided with buttons and ribbons, but many decided to make their monkeys more unique and the hunt was on to find anything that could be used to accessorise their entries, no matter […]
It goes without saying that the team at Marketing Week are a talented bunch, but that’s not just limited to hunting down cutting-edge stories from the world of marketing. To demonstrate their versatility, features editor Robert Lester and deputy features editor Catherine Turner volunteered to take part in the Living Dirty Dance Off, an event […]
The Calvin Klein fragrance, CK One, is launching its first national radio promotion in an initiative that will see rival networks Kiss and Galaxy join forces to create the programming for the campaign. EMAP Advertising’s Kiss Network and Global Radio’s Galaxy Network will work together to find the UK’s best mixing DJ. The eight-week campaign […]
Racing Ahead Weekend, the new weekly racing title, has been forced to reduce its rate card for advertising by up to 50% in a bid to lure premium brand advertising. The paper says that its heavily discounted rates are due to a hangover from The Sportsman, the daily betting title which closed after seven months […]
It has been a disastrous year for participation television. Despite rising ad spend (contrary to early predictions), the industry has faced a broadside of criticism for abusing viewer trust in pursuit of revenues from lucrative TV quizzes. The issue was last week thrust back into the spotlight after ITV executive chairman Michael Grade released the […]
Glue’s “Strength of Mind” campaign for the Royal Marines has won the Interactive Advertising Bureau Creative Showcase Award, in association with Microsoft Digital Advertising Solutions. The 2007 Royal Marines campaign uses the idea that you can make it if you have the right state of mind. Glue rolled out a series of rich-media ads using […]
Low-cost airline easyJet has appointed digital agency and services provider WebTrends to oversee strategy for its online Web and marketing initiatives. WebTrends will measure the success of the low-cost carrier’s online marketing communications and Web content to assess its effectiveness in the increasingly competitive online travel market. The agency will work with the airline to […]
The high-profile launch of digital channel Virgin 1 has been eclipsed by the success of Dave, rebranded from UKTV G2, according to Barb figures. Media executives are questioning the rationale behind the launch of Virgin Media Television’s V1, saying that the young, male audience it hoped to attract on Freeview is better served by Dave. […]