Month: November 2007

Beach holidays will be a thing of the past, says Porritt

Environmentalist Jonathon Porritt has told the travel industry that Mediterranean beach holidays and European ski trips will become a thing of the past in 20 years because of the impact of climate change. Porritt says a “business-as-usual mindset” is no longer acceptable and that companies will be forced to adopt more sustainable practices. He adds […]

Creston shifts strategy amid economic uncertainty

Creston, the marketing services group that owns Delaney Lund Knox Warren, is shifting its short-term focus from acquisition to organic growth due to the global economic uncertainty. Creston says it “remains committed to building the group both organically and acquisitively over the long-term” but that it is “mindful” of the current situation. It revealed the […]

The BARB board gets a battering

Market research has a lot going for it as a business. Its high-margin, nearly recession-proof and genuinely global. Its also very boring, lacking the colourful unpredictability of, say, sales promotion for creating headlines of the wrong sort.

Sony poised to appoint Deutsch to £72m Playstation account

Sony Computer Entertainment is understood to have appointed Interpublic Group-owned Deutsch to handle the £72m ($150m) advertising business for Playstation. It ends a 13-year relationship with incumbent TBWA/Chiat/Day. It is understood to have been in the final shoot-out between Deutsch and Seattle-based Publicis in the West. Venables Bell & Partner, which is based in San […]

Channel 4 director Henwood to leave after on-demand deal

Channel 4 director of new business Rod Henwood is leaving the broadcaster after it agreed a deal with BBC Worldwide and ITV to launch an on-demand TV service. Henwood was instrumental in the development of Channel 4’s on-demand service 4oD, which launched last year. He will leave in April next year when negotiations for the […]

TUI to sell holidays via mobiles

TUI, the travel operator that owns Thomson and First Choice, is planning to launch a range of new products, including holidays which it will sell via mobile phones, based on user-generated content posted on its website. It is also investigating the use of Star Trek-style “holodecks” to give holidaymakers a taste of their destination. Graham […]

Mintel predicts boom in ethical living

The next year will see a raft of new products developed to suit "a simpler, purer, more natural way of life", according to research company Mintel. Its Global New Products Database predicts new "junk free" foods, a backlash against bottled water and a continued demand for ethical and environmental products.

Social Media: Roundtable

social

The opportunities for marketers in social media are plentiful. Tamar held a roundtable meeting to discuss the best approach into the online communities

Social Media: Content Owners

Unauthorised sharing might make content owners nervous, but they should not fight it, as there are valuable opportunities for free advertising and brand promotion, says Catherine Turner

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