Environmentalist Jonathon Porritt has told the travel industry that Mediterranean beach holidays and European ski trips will become a thing of the past in 20 years because of the impact of climate change. Porritt says a “business-as-usual mindset” is no longer acceptable and that companies will be forced to adopt more sustainable practices. He adds […]
Creston, the marketing services group that owns Delaney Lund Knox Warren, is shifting its short-term focus from acquisition to organic growth due to the global economic uncertainty. Creston says it “remains committed to building the group both organically and acquisitively over the long-term” but that it is “mindful” of the current situation. It revealed the […]
Market research has a lot going for it as a business. Its high-margin, nearly recession-proof and genuinely global. Its also very boring, lacking the colourful unpredictability of, say, sales promotion for creating headlines of the wrong sort.
Sony Computer Entertainment is understood to have appointed Interpublic Group-owned Deutsch to handle the £72m ($150m) advertising business for Playstation. It ends a 13-year relationship with incumbent TBWA/Chiat/Day. It is understood to have been in the final shoot-out between Deutsch and Seattle-based Publicis in the West. Venables Bell & Partner, which is based in San […]
Channel 4 director of new business Rod Henwood is leaving the broadcaster after it agreed a deal with BBC Worldwide and ITV to launch an on-demand TV service. Henwood was instrumental in the development of Channel 4’s on-demand service 4oD, which launched last year. He will leave in April next year when negotiations for the […]
TUI, the travel operator that owns Thomson and First Choice, is planning to launch a range of new products, including holidays which it will sell via mobile phones, based on user-generated content posted on its website. It is also investigating the use of Star Trek-style “holodecks” to give holidaymakers a taste of their destination. Graham […]
The next year will see a raft of new products developed to suit "a simpler, purer, more natural way of life", according to research company Mintel. Its Global New Products Database predicts new "junk free" foods, a backlash against bottled water and a continued demand for ethical and environmental products.
McDonalds has signed up as a founding partner of Boots for Africa, a FIFA-backed appeal launched by Sheffield Football Club. It aims to collect 2 million pairs of used football boots and send them to Africa.
Unauthorised sharing might make content owners nervous, but they should not fight it, as there are valuable opportunities for free advertising and brand promotion, says Catherine Turner
Blogs and postings can enhance or ruin a brands reputation, but owners should beware of trying to influence online debate, argues David Benady
Social media is a minefield for unsuspecting brands, but affiliate agencies are especially well placed to take advantage, says Nathalie Kilby