Boosey & Hawkes in licensing deal to sell music catalogue

Music tracks from popular TV ads, theme tunes and videogames will be available to buy following a deal between digital music service The Orchard and Boosey & Hawkes Production Music.

The Orchard, which also offers video and music services, has signed an exclusive licensing deal to sell Boosey & Hawkes’ entire production library including the Cavendish, Sonoton and Abaco music libraries.

The move means that from December, consumers will be able to buy music tracks including those in the recent Orange and Oxo ads, from digital retailers supplied by The Orchard.

The digital music company says it decided to sell its recorded music library following demand for tracks such as those featured on videogame Colin McRae DiRT and TV show SpongeBob SquarePants.

Michael Shaw, Boosey & Hawkes head of media, says the deal marks a new direction for the company as well as a new revenue stream.

Its production library will add 10,000 tracks to The Orchard’s music store.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here