New campaign: Ad-Air giant banner wins Guinness World Record

Outdoor company Ad-Air has unveiled the largest banner ad in the world at Dubai International Airport.

The ad for Sorouh Real Estate measures more than 20,000 square metres and has been declared by a Guinness World Record adjudicator as a new “world record for banner size”.

The ad, which is next to the Hyatt Regency Hotel, aims to raise awareness of the Abu Dhabi-based Sorouh. It will show a million faces from around the world as part of a charity campaign and will donate 50p ($1) to United Arab Emirates Red Crescent, for every picture uploaded.

Further Ad-Air sites are due to roll out in London Heathrow airport, Madrid, Geneva, Tokyo, Paris and Bangkok.

Ad-Air Middle East managing director Stephen Jones says the site offers “an unprecedented marketing opportunity” for any brand wishing to put its stamp on Dubai.

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