Xfm sponsors X.League.TV flagship show

Xfm is to sponsor the flagship show on X.League.TV, the online sports channel, to mark the channel signing its first brand partnership. Xfm’s Alex Zane breakfast show is sponsoring flagship programme The Match.

The GCap Media-owned indie music station show will be branded on the X.League.TV website and show idents on the WebTV site. Visitors will also be able to listen to Xfm while on the site.

The Match features three XLeague’s online leagues including Halo 3, Gears of War and Mario Strikers.

X.League.TV channel head Ray Mia says both shows target the same consumers, aged between 16 and 35.
The online channel and website is part of the Portland Media Group. It provides services to members that include leagues and tournaments, match scheduling and team creation.

Earlier this year, XFM launched an online radio player that allows listeners to access and “listen again” to shows for seven days, any time of the day or night (MW June 7).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here