EasyJet slammed for stealth pricing

Ryanair has accused budget carrier easyJet of being a closet high fares airline” after it signed a deal to sell flights through travel agencies (October 5). It is the first time a low-cost carrier used a third party for sales.

Ryanair has accused budget carrier easyJet of being a “closet high fares airline” following its deal to sell flights through travel agencies (October 5). It is the first time a low-cost carrier has used a third party for sales.

Ryanair says it welcomed the deal as it cements easyJet’s position as a “high fares airline”. Peter Sherrard, Ryanair head of communications, says: “EasyJet has always been a closet high fares airline and we are delighted to see that it is coming out.

“EasyJet’s costs were already nearly 60% higher than Ryanair’s. Then they bought the high-fare GB Airways which has an average cost of £92, and today they have signed a deal with travel agents, the costliest parasites in the travel industry.”

EasyJet signed a deal with global fight distribution systems Amadeus and Galileo in a bid to target more business travellers. The deal will allow corporate travel agencies to view and book flights alongside other carriers but it will add a point-of-sale fee to the cost of the airfare. It is the same fee that applies to all non-internet sales including telephone and airport sales.

EasyJet chief executive Andy Harrison says the airline needed to appeal to time sensitive passengers travelling to and from major airports.†

The airline †was launched in 1995 by entrepreneur Stelios Haji-Ioannou (pictured). It created the budget travel market by allowing customers to book flight online without using travel agents.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here