Buscombe hits out at Which?

Advertising Association chief executive Peta Buscombe has hit out at consumer organisation Which? for having its “own ideological agenda” and not being independent enough.

In a speech to the annual conference of the Society of Editors, Buscombe said: “On the one hand they [Which?] seem to be an independent impartial champion for the consumer. On the other, they act as a pressure group with an ideological agenda of their own.

“Of course they are a magazine publisher too and sales of their magazine depend on turbulence. There has to be a conflict of interest there and yet they are often portrayed as the independent and neutral consumers association – broadcasters quietly forgetting that they do have an agenda of their own. They are even allowed to advertise on television in contrast to virtually all other lobby groups.”

Talking about the advertising industry “under siege”, she added that advertising has been an “easy target” for politicians.

She added that all consumer groups lobbying the Government are pursuing an agenda of their own and often focus on a single issue “to the detriment of the wider picture.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here