The BBC has appointed GT and retained Agency Republic to its digital creative agency roster following a review launched in July. The agencies will provide strategic advice, communications planning and digital communications.
Activity will include targeted promotions for specific brands, services, programmes or marketing campaigns and the development of content across digital channels.
Agency Republic and GT will work alongside the BBC’s advertising and media roster agencies across the corporation’s portfolio including its TV channels, radio networks and new media services.
Play, Glue, Start Creative and 20:20 London were involved at an earlier stage of the statutory review.