BSI teams up with web compliance company for online standards specification

BSI British Standards (BSI) has joined forces with Web compliance company Magus to raise online standards.

Magus has commissioned BSI to develop what will be known as a Publicly Available Specification (PAS 124) for website standards.

It will cover the effectiveness, function and appearance of a website and will cover brand, legal, accessibility, search engine optimisation, usability and technical standards.

Magus says that the websites of many organisations under perform and even damage the brand because they lack formal standards. It adds that other companies have their own standards but often fail to implement and enforce them.

PAS 124 is intended to put in place a framework for best practice in web standards and to help organisations improve the performance of their websites and protect their brands.

The specification will be developed using a BSI steering group representing a cross-section of the industry, which will review and provide feedback on the PAS 124 prior to its release to the public. Shell, Unilever, Institute of Directors, Digitas and Interbrand are part of the group.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here