Chrysler UK head quits after takeover

Chrysler’s UK managing director Peter Lambert is stepping down following the marque’s takeover by private equity company Cerberus Capital Management.

It is not known whether Lambert, who was promoted to managing director from a marketing role last year (MW June 8, 2006), has a job to go to. He will be replaced in the interim by former UK chief Simon Elliott – who has been running Chrysler in China – until a full-time successor is found.

Following the completion of the Cerberus deal, a new company, Chrysler LLC, has been established, prompting a restructure in the UK.

Chrysler UK will manage the Chrysler, Jeep and Dodge brands, while Mercedes-Benz Cars (Mercedes-Benz passenger cars, Smart and Maybach) and Commercial Vehicles (Mercedes-Benz and Mitsubishi Fuso) will be operated by the new Mercedes-Benz UK group.

DaimlerChrysler Financial Services UK will become Mercedes-Benz Financial Services UK from next year as part of the changes, but will continue to operate as the exclusive financial services partner of Chrysler, Jeep and Dodge.

Wilfried Steffen will remain president and chief executive of the renamed Mercedes-Benz UK and the two new companies say they will not be making redundancies.

Chrysler is still looking for a UK marketing director following the departure of Steve Gray last month (MW October 4). It appointed Lexus marketer Deborah Meyer as its first chief marketing officer in the summer (MW August 23) and Toyota’s Jim Press as vice-chairman and president responsible for global marketing, product strategy and service a month later (MWSeptember 13).

Chrysler’s sales in the UK were down more than 18% on last year for the first ten months of 2007, according to the Society of Motor Manufacturers and Traders. Dodge’s sales were up almost 60% for the same period, while Jeep’s remained steady, up 0.67%.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here