Co-op Farms extends food range grown on UK land

The Co-operative Farms has extended its food range with the launch of a brand called “Grown by us, Britain’s largest farmer”. It is planning to launch products and move existing items into the range.

The company has launched branded cereal bars, garden peas and pumpkins in selected Co-op stores. It says all have been grown, or contain ingredients that have been grown, by the Co-op Group’s Co-op Farms, which has 70,000 acres of land in England and Scotland.

There are two varieties of cereal bar, pear & apple and apple & sultana, with 25% of the ingredients consisting of oats grown at the Borders farm in Berwickshire.

The Truly Irresistible British Garden Peas are part of the Co-op’s premium range and are selected for their sweeter taste. The company says they are guaranteed to reach the retailer’s freezer in less than two-and-a-half hours from when they are harvested to minimise nutrient loss. The pumpkins are grown at the Coldham Estate in Cambridgeshire and are available in selected stores in Anglia.

This year, more products from the Co-op Farms are being sold in Co-op Food stores, including potatoes, flour and strawberries. These products will also adopt the new branding. Christine Tacon, general manager of the Co-op Farms, says other products, including honey, are in the pipeline.

Last month, the Co-op Group launched an integrated campaign to promote a range of British-sourced food. It included a TV campaign that focused on its premium “Truly Irresistible” range, grown in the UK.

The Co-op Farms was created in 1896 when the first farm was bought to grow potatoes for the company’s food stores.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here