EMAP2 to host experiential 3Rooms initiative for Sony

EMAP2 has signed a deal with Sony Computer Entertainment to host its experiential marketing initiative 3Rooms. It aims to raise awareness of the PlayStation 3’s functions and drive sales.

The consumer experience campaign will include EMAP-owned men’s magazine FHM, film title Empire and the radio station Kiss. 3Rooms will launch in mid-December at a location that has yet to be revealed.

The EMAP brands will host sessions at the event to showcase the functions of the PlayStation 3. Kiss will highlight the console’s capabilities as a music player and storage device, FHM will host a debate about the power of the technology and Empire will demonstrate the console’s Blu-Ray functionality.

It will be supported by a cross-platform promotion, including the magazines, and a two-week promotion on the Kiss breakfast show, which will offer listeners the chance to win tickets. There will also be an online push featuring advertorials on each of the brands’ websites. It launches later this week.

3Rooms was launched last year as part of a major shift in strategy for Sony Computer Entertainment Europe and was located on Brick Lane in London’s East End (MW December 7, 2006).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here