New campaign: O2 launches ‘friends’ tariff

O2 is launching a 4m advertising campaign to promote its new pay-as-you-go tariff, Your O2 Numbers.

O2%20campaignO2 is launching a £4m advertising campaign to promote its new pay-as-you-go tariff, Your O2 Numbers.

A television, radio, press and online campaign breaks next week; outdoor activity will follow on November 19. Vallance Carruthers Coleman Priest created the campaign.

Your O2 Numbers offers the operator’s Pay&Go customers any mix of 1,000 minutes or texts a month to ten friends on O2 for £5.

Primarily targeting the 18to 24-year-old pre-pay market, the tariff was launched on November 1. The campaign shows numbers forming shapes to represent the different types of people in customers’ top tens.

O2 marketing director Sally Cowdry says: “We’ve all got different friends and family members that we call for different reasons – be it to gossip, to share a secret or to be cheered up. Now Pay&Go customers get to share 1,000 minutes or texts with ten of them for just £5 a month.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here