New campaign: O2 launches ‘friends’ tariff

O2 is launching a 4m advertising campaign to promote its new pay-as-you-go tariff, Your O2 Numbers.

O2%20campaignO2 is launching a £4m advertising campaign to promote its new pay-as-you-go tariff, Your O2 Numbers.

A television, radio, press and online campaign breaks next week; outdoor activity will follow on November 19. Vallance Carruthers Coleman Priest created the campaign.

Your O2 Numbers offers the operator’s Pay&Go customers any mix of 1,000 minutes or texts a month to ten friends on O2 for £5.

Primarily targeting the 18to 24-year-old pre-pay market, the tariff was launched on November 1. The campaign shows numbers forming shapes to represent the different types of people in customers’ top tens.

O2 marketing director Sally Cowdry says: “We’ve all got different friends and family members that we call for different reasons – be it to gossip, to share a secret or to be cheered up. Now Pay&Go customers get to share 1,000 minutes or texts with ten of them for just £5 a month.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here