Quiet Storm to highlight exploitation of trafficked women

Quiet Storm has won the advertising account for human rights action group The Helen Bamber Foundation without a pitch. The first work will break later this week.

The campaign, called Lost in F**king Transition, aims to highlight the cruelty and exploitation suffered by illegally trafficked women who are shipped to the UK to work as sex slaves. Actress Emma Thompson stars in the campaign, which has been made with The Body Shop.

The ads focus on the high number of foreign prostitutes in London. It claims that one in four prostitutes in the capital were from outside the UK ten years ago, but that this is now three out of four.

The campaign includes a cinema ad and a hard-hitting viral campaign, which shows Thompson on a bed, in two perspectives, with a graphic shot from the view of an assailant.

During the ad, she recounts two sets of memories: those of Elena, a young women hoping to learn English and become a nurse, and those of Maria, a prostitute who is often forced into as many as 40 sex acts a day. As the film ends, Thompson reveals Maria and Elena are the same – a before and after snapshot of a life destroyed. It ends with the strapline “Trafficking is torture”.

The cinema execution shows how foreign women are not allowed to integrate with society and are only able to communicate what they hear during their entrapment, so can only express themselves by using shocking and degrading language.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here