WFCA wins 3m Multiyork account

WFCA, the Tunbridge Wells-based agency, has won the 3m integrated advertising business for Multiyork without a pitch.

WFCA, the Tunbridge Wells-based agency, has won the 3m integrated advertising business for Multiyork without a pitch.

The furniture retailer parted company with incumbent agency Anthony Ware Rust in July.

WFCA has a brief to increase awareness of the retailer’s reputation and “broaden its appeal”, as well as increase sales and the number of customers to its stores. Multiyork marketing director Sarah Herbert will oversee the campaign.

WFCA chief executive Michael Richards says: “Our job is a straightforward one as we just have to tell more people about it.”

The campaign will include television, press and outdoor, and will be supported by point-of-sale and online work. In the past, Multiyork has focused on direct mail, direct response TV and radio, alongside campaigns for seasonal initiatives such as winter sales.

Walker Media, which handles the retailer’s media planning and buying, is not thought to have been affected by the review.

The retailer denied reports last year that it was talking to agencies as part of a rethink of its marketing strategy (MW September 28, 2006).

Multiyork, which is based in Thetford, Norfolk, sells tailor-made furniture, including sofas, cabinets and accessories.

It does not offer sales through online because of its bespoke service, which allows customers to choose from 10,000 different fabric and leather coverings.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here