Carphone Warehouse reaps broadband rewards

Carphone Warehouse, the mobile phone retailer, attributed its strong results to the success of its broadband business. It reported a £9.6m increase in pre-tax profits for the six month to September 30 compared to a £4.7m loss for the same period last year.

It also reported an 18% increase in revenue to £2.1bn, which it says was driven by growth at its AOL business. It acquired the broadband division last December to boost its existing division, which includes its free broadband service, Talk Talk.

The company had been losing money on some of its broadband products because it had been using BT exchanges but this has changed since the market was liberalised – allowing it to install its own equipment – last year.

Carphone Warehouse chief executive Charles Dunstone says that the results prove that the economic model works.

The launch of the iPhone today (Friday) is also expected to boost sales for the retailer.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here