Thompson and Cowie team up for Oystercatchers consultancy launch

Suki%20Thompson%20/%20%20Peter%20Cowie%20OystercatchersSuki Thompson, the former managing director of the Haystack Group, has joined forces with former JWT business development director, Peter Cowie to launch a marketing consultancy service called Oystercatchers.

The consultancy will advise marketers on how to bridge the gap between “traditional and digital advertising”. Its first brief is an agency pitch for online travel company, Lastminute.com.

Cowie has resigned as PCI Fitch EMEA managing partner to launch the venture as an equal partner. He left JWT in 2006 to become the managing director at the sister WPP-owned design agency PCI Fitch, which merged with digital agency Clever Media this summer to create global experiential marketing agency FitchLive.

The new consultancy has drafted in Fran Cassidy, marketing director of former ITV sales house, Carlton Sales; Richard Buitenhek, the former BP general manager of group advertising and sponsorship; and former head of advertising for Tourism Australia, Josie Jacobs.

Thompson says: “Oystercatchers will benchmark the current marketing structures of our clients and also evaluate partnerships with agencies. We will not be just about search and selection but offer expertise to marketers on how to balance traditional with digital.”

Oystercatchers has form≠ed a strategic alliance with search and selection shop Agency Assessments International (AAI) in an attempt to offer consultancy to clients globally including the US, Russia and Dubai.
AAI chairman David Wethey has severed ties with The Haystack Group, which Suki Thompson set up with Alan Thompson in 2001.

The two companies formed an alliance, AAI Haystack Partnership, at the start of the year (MW January 11)
but this has since been scrapped. Alan Thompson continues to run The Haystack Group.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here