Motorists use Facebook to rally against fuel companies

Motorists plotting a boycott against fuel companies in response to rising petrol prices are using social networking site Facebook. Over 144,000 motorists have signed up to a group called No Fuel Day on the site.

The day, Monday, November 19, has been created following the news that the average price of unleaded petrol has exceeded £1-per-litre. BP has being singled out by the group as the most expensive.

More than 5,000 messages have been posted on the group with an average 19 new members joining every minute. The group says the major fuel companies have made “no effort” to counter the boycott.

Henry Elliss, head of social media at Tamar, which advises brands on how to manage their reputations on social networks, says: “Social networking is now powerful enough to take on brands who have left themselves open to attack online. The failure by the fuel giants to communicate their reasons for price increases to the Facebook community is a warning to others who will need to engage with the public on this contentious issue to avoid losing public support.”

Recently, Facebook members forced high street bank HSBC to u-turn on a policy over graduate account charges.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here