Npower to launch green strategy

Npower, the RWE-owned energy supplier, is to roll out a green strategy encouraging consumers to think about how they can not only save energy but generate their own. The strategy will have the strapline/ “Be as green as you want to be”.

The drive will address issues around climate change, supply and efficiency, and subsequently cost – either financial or environmental. It aims to encourage consumers to consider how these issues can be tackled through micro-generation, or power generated from the home. The initiative is called “People Power”.

The “Be as green as you want to be” strategy is launching next week at the Marketing Society annual conference. As part of the drive, npower has revamped its website and developed a microsite where consumers can visit a virtual power station, which helps to explain the various options for micro-generation that are available.

A source close to the company says npower has adopted the over-arching strapline because it wants to take a more rounded and cohesive approach to its green marketing.

Npower’s Climate Cops, a £20m five-year strategy that aims to help schools and their pupils become greener, launched this week, is also part of the new green ethos at the energy provider.

Earlier this year the company launched npower Solar (MW June 21), which offers information, advice, through to installation and electricity generation via solar panels.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here