Phone gamblers boost Ladbrokes profits

ladbrokes.gifLadbrokes has seen profits almost double over the past four months due to heavy losses by its “high roller” telephone gamblers. The rise in phone sales offset a poor performance by the chain’s high street betting shops.

The company says that profits rose by 84% for the four month period to the end of October but excluding phone sales and the cost of its recent advertising campaign, profits dropped by 12%.

Telephone gamblers brought in revenues of £91.8 million for the period but fears that the company is over-dependent on the erratic high-stakes betting market caused the company’s shares to drop 9p to 370.50 this morning (November 15).

Ladbrokes was hoping to shore up its flagging retail takings with the £4.7m TV campaign it launched in October. The ad, created by M&C Saatchi, stars former footballers Ian Wright and Ally McCoist.

The ad is now the subject an Advertising Standards Authority (ASA) investigation after it received complaints that the use of celebrities encourages bravado and could encourage youngsters to gamble (MW 25 October).

The ASA investigation is the first test case for the new controls on gambling advertising following the introduction of the Gambling Act 2005 in September, which lifted the ban on broadcast advertising for UK gambling companies.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here