HP sponsors CNET video service

CNET Networks, the UK’s biggest online-only publisher, is launching a standalone online video service on Monday. It will run across four channels focusing on music, film, video games and technology.

Hewlett Packard has signed up to be the site’s exclusive sponsor for the first two months, owning all the advertising slots and running video pre-roll advertising.

Business development manager Geoff Inns says the service is unique in the UK as all content is original and exclusive to CNET. He says CNET TV is targeted at people passionate about music, film and games.

Programmes include Encoded, a weekly music show taking a digital look at new tracks, gigs and news from emerging and established bands; and Reel Report, a look at the contemporary film scene including interviews with director Anton Corbijn and Sienna Miller. Other programmes include: Start/Select, which looks at video games, and CNET TV: Live, which will showcase acoustic sets by bands filmed in CNET Networks’ studios and at the music festivals that took place over the summer.

Inns adds that although sites such as YouTube and Joost continue to be popular, there is an increasing demand for professional, original content.

The launch will be backed by cross-promotion on CNET’s websites, as well as a viral push and via online search.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here