McDonalds plans to enter the coffee market

McDonald’s is gearing up to go head to head with Starbucks with a major assault on the coffee market. The plan was announced to analysts in the US late last week.

McDonald’s is planning a major assault on Starbucks as it launches into the coffee market. The plan was announced to analysts in the US late last week.

The fast food chain will offer a larger range of coffees, such as lattes and mochas, and choice of flavourings and milk, which are also expected to cost less than the established coffee shop chains. It hoped the new strategy will make McDonald’s a destination for coffee and drinks as well as food.

Don Thompson, president of McDonald’s USA, said: “We want to move from beverages as an accompaniment to being a beverage destination. He added that the speed, covenience and value that it offers could make it a “formidable player” in the coffee market.

The range will builds on a range of premium teas and premium coffees that were introduced in McDonald’s in the US 18 months ago. The strategy is being launch first in the US but it is expected to be rolled out across Europe if it proves successful.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here