The Photon Group buys Sledge for 3.9m

Sledge, the brand experience agency, has been bought by The Photon Group, the Australian marketing services company, for $9.2m (£3.9m). It is the group’s third UK purchase in the past month.

The acquisition is part of the company’s strategy to expand its UK presence. Last month, it bought consumer public relations agency Frank PR for £17m and technology public relations agency, Hotwire, for £10m.

The purchase of Sledge brings the total of Photon’s UK businesses to seven; the group has more than 30 specialist businesses globally. Its other UK purchases include Corporate Edge, the branding and strategy agency, and market intelligence advisors, DVL Smith Group.

Sledge handles brand experience creative planning for clients including Metro, The Natural Confectionary Company, O2, Microsoft and Innocent, and develops a range of live events.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here