TCA to raise profile of eye charity Fight for Sight

The Communications Agency (TCA) has been appointed to handle an advertising brief for the eye-disease charity Fight for Sight, following a three-way pitch against undisclosed agencies.

The integrated agency will produce a campaign for the charity to help raise its profile. TCA will also help to improve its existing and new streams of fundraising.

The brief will include a television, direct marketing, press and outdoor campaign, and the creation of a website.

TCA chief executive Adam Leigh says it could follow a similar path to the “Give a Few Bob” campaign, created by the agency for the Prostate Cancer Research Foundation, which brought the comedian Bob Monkhouse back to life four years after he died of cancer (MW June 14). The film for the campaign was shown on-line and in cinemas.

Fight for Sight chief executive Michele Acton says: “Fight for Sight has a proven track record of funding research breakthroughs and is determined to ensure this continues.”

The organisation, which merged with the British Eye Research Foundation in 2005, is the largest dedicated charitable founder of eye research in the UK. It provides grants to over 50 eye-research projects across the UK, covering a wide range of diseases from the rare to the more common, including age-related macular degeneration, cataracts, diabetic retinopathy, glaucoma and childhood blindness.

TCA has a number of high-profile clients, including American Express, Braun, Natwest and the Royal Bank of Scotland.

It has also previously worked with the National Society for the Prevention of Cruelty to Children (NSPCC) and welfare charity The Dog’s Trust.

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