£37m a year wasted on car ads

Car retailers are wasting £37m a year on online advertising, according to used car website fish4cars. It claims poor quality ads with no pictures cost 17m in wasted advertising spend, while ads lacking basic details such as colour or number of doors cost a further £20m.

Car retailers are wasting £37m a year on online advertising, according to used car website fish4cars. It claims poor quality ads with no pictures cost £17m in wasted advertising spend, while ads lacking basic details such as colour or number of doors cost a further £20m.

The classified ads site says that 17% of adverts posted on the site in October did not feature photographs, which prospective buyers believe is the most important factor when browsing ads online.

Fish4cars sales director Colin Mathieson says: “Despite the 2008 market being worth an estimated £110m, a large proportion of retailers aren’t using their resources in the most appropriate way. In our experience, we have found that a lot of businesses are wasting a huge amount of their online spend because they are making basic errors when it comes to their adverts.”

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