Creative Showcase Award: Glue wins gold for greener travel Virgin ads

Glue London has won this month’s Interactive Advertising Bureau’s Creative Showcase Award, in association with MDAS, for its latest work for Virgin Trains.

The campaign was in response to a “greener travel” brief and also based on statistics that show how environmentally friendly train travel is compared to planes and cars. Glue based its campaign on the idea “if the environment had a voice, what would it be saying to us about the way we travel in the UK?” 

It has created a series of online video ads featuring characters representing different flora and fauna from parts of the UK served by Virgin Trains, including a London “IT girl” cow, a family of Scouse sheep and a Glaswegian hedge.

In addition to the ads, Glue produced a film for the Virgin Trains site, which addresses UK travel habits.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here