Former Coke UK chief to take on Japan and China

Julia Goldin, Coca-Cola Great Britain’s former marketing director, is understood to have landed a senior marketing role at the soft drink giant’s operations in Japan and China.

Coke declined to comment and would not reveal whether she would be replaced. But it is thought that Goldin, who is the company’s director of new product development for North West Europe, will take up the role early next year.

This will be an important period for Coca-Cola’s operations in China as it is a leading sponsor of the Beijing 2008 Olympic Games.

Goldin, who is Russian-born, was appointed as Coca-Cola’s UK marketing director in 2003 before moving to her current role in Europe two years later.

Her career with Coca-Cola started in 1997 as global brand manager for Diet Coke and Coca-Cola. Two years later she moved to Diet Coke as flavours marketing manager for Coca-Cola Great Britain.

Goldin was then appointed consumer brand director for Coca-Cola GB before taking on the GB marketing director role. Before joining Coca-Cola, she was a brand manager for Quaker Oats in Chicago.

Goldin oversaw the debut of Coke Zero in the UK last year, which she reportedly had to turn around quickly after the launch was brought forward. She also handled the addition of flavours to the Diet Coke range and the roll-out of flavoured Schweppes tonic water.

Coca-Cola is investing heavily in China, which it sees as a key growth area. In the company’s third quarter results, the company says its brands reached 120,000 new outlets.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here