New campaign – PriceRunner in race for Christmas presence is highlighting its impartiality towards price comparison in a new £1m campaign that will run over Christmas.

The campaign, which has been created by Bray Leino, will run across print, outdoor and digital, and will also include viral activity.

There are a number of executions in the campaign, which will carry the strapline, The Price Comparison People. It will target people who already know how price comparison works and are interested in impartiality.

The viral element of the campaign centres on a character called Rude Elf, who calls for people to stop putting up with lacklustre Christmas presents and to ask for what they really want to receive.

The viral campaign was created by digitalmw. The media planning and buying is by Media Contacts (MPG).

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