O2 seeks head for first CSR division

O2 is seeking a senior marketer to head a new corporate social responsibility (CSR) division. It is understood that O2 is the first mobile operator to launch a standalone CSR team.

The mobile operator wants to appoint a head of corporate responsibility, environment and community to lead its environment and sustainability arm and its corporate responsibility policy and government division, as well as overseeing its social investment programme. The successful candidate will report to O2 head of communications Glenn Manoff.

O2 is the latest brand to create a senior CSR role within its marketing and communications team. Land Rover appointed global brand communications director Julian Whitehead as director of sustainability and corporate and social responsibility in the summer (MW August 16).

The CSR position is the latest change to O2’s marketing and communications team. The company restructured its marketing department in June after its capability and innovation director Russ Shaw was promoted to a group position at parent company Telefonica (MW June 14).

The restructure saw his 96-strong innovation team disbanded and moved to other parts of the business.

The marketing team is now headed by Sally Cowdry, who took over from Shaw as marketing director last year.

In April O2 signed up to a government-backed scheme called “We’re In This Together”, which aims to reduce CO2 emissions by 25 million tonnes in the next three years.

The other companies supporting the initiative are Tesco, Marks & Spencer, BSkyB, B&Q, Barclaycard, British Gas and Royal & SunAlliance.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here