Rise in crime triggers agency search

A 100% rise in gun crime in London’s City of Westminster has added to pressure on Home Secretary Jacqui Smith to step up the fight against gang violence and firearms offences.

Smith launched a national drive against gang violence in September and is considering whether to hire an ad agency as part of the battle. She is studying evidence from Operation Trident, which targets gun crime in London’s black community, showing that media communications can play an important role in the fight (MW last week).

This year’s massive escalation in gun crime across London highlights the need for a fresh onslaught to tackle firearms offences.

Gun-enabled crime in Westminster – the location of the UK’s seat of Government – has doubled this year to 122 offences, while in the London Borough of Merton it has jumped 42.9%. In Camden, gun crime is up 33% and in Croydon, it has risen 26% to 177 offences. Gun crime has increased by about 20% in six London boroughs.

The Metropolitan Police figures cover the 12 month period to October 2007 compared with the same period the previous year. Across London, gun-enabled offences have risen 4.6% over the period to 3,515, as steep rises in some areas were offset by declines in a number of boroughs targeted by Operation Trident. However, the London-wide figure for gun crime is one of the lowest of the past five years. Gun offences hit a high of 3,966 in 2004.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here