Creston shifts strategy amid economic uncertainty

Creston, the marketing services group that owns Delaney Lund Knox Warren, is shifting its short-term focus from acquisition to organic growth due to the global economic uncertainty.

Creston says it “remains committed to building the group both organically and acquisitively over the long-term” but that it is “mindful” of the current situation.

It revealed the short-term change in strategy as it announced its results for the six months to September 30. It reported pre-tax profits of £3.9m – up from £1.8m for the same period last year. Turnover also increased from £53m last year to £68.6m.

Creston group chief executive Don Elgie (pictured, right) says he is “extremely happy” with the results. He adds: “We are mindful of the economic uncertainty and we are just being cautious. We will review the situation on a regular basis.”

He says that the US division may still look to make acquisitions but will also shift its focus to building the profile of its UK companies with US clients and international clients working into the US for the short term. The group also owns below-the-line agency, Tullo Marshall Warren.

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