Creston shifts strategy amid economic uncertainty

Creston, the marketing services group that owns Delaney Lund Knox Warren, is shifting its short-term focus from acquisition to organic growth due to the global economic uncertainty.

Creston says it “remains committed to building the group both organically and acquisitively over the long-term” but that it is “mindful” of the current situation.

It revealed the short-term change in strategy as it announced its results for the six months to September 30. It reported pre-tax profits of £3.9m – up from £1.8m for the same period last year. Turnover also increased from £53m last year to £68.6m.

Creston group chief executive Don Elgie (pictured, right) says he is “extremely happy” with the results. He adds: “We are mindful of the economic uncertainty and we are just being cautious. We will review the situation on a regular basis.”

He says that the US division may still look to make acquisitions but will also shift its focus to building the profile of its UK companies with US clients and international clients working into the US for the short term. The group also owns below-the-line agency, Tullo Marshall Warren.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here